Only the blink of an eye ago, it seems, you couldn’t open a paper or read a magazine without someone talking about how ‘green’ their businesses were and how environmentalism has become a top-line concern. With the economy in crisis, one thing we can predict is that green concerns are going to have to fight a lot harder to stay on top of the agenda. In fact, I was recently involved in planning session for a major corporate event in which the event organizers, who had planned a session on “Green Business”, were told in no uncertain terms that the session was now irrelevant and should be yanked from the agenda.
Green: Nice while it lasted?
Only the blink of an eye ago, it seems, you couldn’t open a paper or read a magazine without someone talking about how ‘green’ their businesses were and how environmentalism has become a top-line concern. With the economy in crisis, one thing we can predict is that green concerns are going to have to fight a lot harder to stay on top of the agenda. In fact, I was recently involved in planning session for a major corporate event in which the event organizers, who had planned a session on “Green Business”, were told in no uncertain terms that the session was now irrelevant and should be yanked from the agenda.