The Nasscom Emerge blog cites "Ian MacMillan and Rita McGrath (both taught at a Spring 08 Columbia Business School program I attended) in an HBR article say 'Most profitable strategies are built on differentiation: offering customers something they value that competitors don't have.' And Harsh Mariwala, Chairman & MD, Marico Ltd says, ' innovation is the fountainhead for differentiation.' The importance of innovation in business is clear.
Innovation Leaders—a breed different from…
The Nasscom Emerge blog cites "Ian MacMillan and Rita McGrath (both taught at a Spring 08 Columbia Business School program I attended) in an HBR article say 'Most profitable strategies are built on differentiation: offering customers something they value that competitors don't have.' And Harsh Mariwala, Chairman & MD, Marico Ltd says, ' innovation is the fountainhead for differentiation.' The importance of innovation in business is clear.