A few folks have been asking me what I think about this acquisition. I actually think it makes a lot of sense - relative to what Facebook spent to capture users ($30/user) or what Google spent to get viewers on YouTube ($33/user) Yahood per-user acquisition cost is somewhere between $3.67 to $9.40 / user. It also brings a younger demographic to Yahoo's user base, and brings largely non-overlapping content to the party.
What does Tumblr bring to Yahoo?
A few folks have been asking me what I think about this acquisition. I actually think it makes a lot of sense - relative to what Facebook spent to capture users ($30/user) or what Google spent to get viewers on YouTube ($33/user) Yahood per-user acquisition cost is somewhere between $3.67 to $9.40 / user. It also brings a younger demographic to Yahoo's user base, and brings largely non-overlapping content to the party.