Thought Sparks

Thought Sparks

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Thought Sparks
Thought Sparks
Designing Business Experiments

Designing Business Experiments

Rita McGrath's avatar
Rita McGrath
May 14, 2020
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Thought Sparks
Thought Sparks
Designing Business Experiments
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As the COVID crisis drags on, casting us all into the world of having to make assumptions, rather than being able to rely on facts, a question I get a lot is how to design checkpoints or experiments to learn more about our new reality. Here, I’ll introduce you to some design principles and describe four examples that you might find helpful as you naviga…

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