Thought Sparks

Thought Sparks

Discovery Driven Growth: Chapter 1

Planning under conditions of high uncertainty is not some deep mystery. It consists of tools and practices that are well understood and can be learned. Here's Chapter 1 to give you a taste!

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Rita McGrath
Mar 20, 2021
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CHAPTER 1: Driving Corporate Growth with the Right Disciplines

Despite its centrality, driving corporate growth is paradoxical—everyone recognizes its importance, yet it is easy to get it wrong. The result is that every day, in offices and conference centers, in meeting rooms and airports, anxious executives in well-established companies worry deeply abo…

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