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I love the Patagonia story, their family and founders way of caring for their people and customers. It really comes from the top. Too many underestimate the founder’s and leaders and how important it is for them to care. When people believe in their brand and how they are ambassador of their brand it resonates all the way down to the front line employees which customers gain great customer experience. It starts with care.

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GREAT story Rita!...Too bad it is more so an Exception and not a Rule. Maybe your personal story will inspire others....

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