Traditional sales organizations used the concept of a sales “funnel” to describe the process through which potential customers move, ending up with sales at the end. Winners today have abandoned that way of thinking in favor of building flywheels – business models in which every element reinforces every other.
Also a larger customer base allows for a reduced unitary technology cost so a better platform can be built keeping the cost efficient. Better tech + customer orientation drives better CX which helps to build a better relationship with customer who normally will trust the brand and buy & recommend more.
Also a larger customer base allows for a reduced unitary technology cost so a better platform can be built keeping the cost efficient. Better tech + customer orientation drives better CX which helps to build a better relationship with customer who normally will trust the brand and buy & recommend more.