How Not to Blow Your First Marketing Campaign: 3 Factors
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Most new product launches fail. One big, and unnecessary reason is focusing too much on the product or service offering and not focusing enough on how the thing will be brought to market. New! New! New! How often have you heard this presented as though “new” were a compelling reason to pay attention to a category, product, process or service? The sad fact of most new things, unfortunately, is that they are not going to work out in the marketplace, as Schneider and Hall point out in an article aptly titled, “
How Not to Blow Your First Marketing Campaign: 3 Factors
How Not to Blow Your First Marketing…
How Not to Blow Your First Marketing Campaign: 3 Factors
Most new product launches fail. One big, and unnecessary reason is focusing too much on the product or service offering and not focusing enough on how the thing will be brought to market. New! New! New! How often have you heard this presented as though “new” were a compelling reason to pay attention to a category, product, process or service? The sad fact of most new things, unfortunately, is that they are not going to work out in the marketplace, as Schneider and Hall point out in an article aptly titled, “