The concept of purpose has been having quite a moment – from books heralding its importance to claims that it holds the key to the hearts and minds of Gen Z workers to claims from consultants that we can “unleash the power of organizational purpose to transform productivity and profitability.” But how exactly should we be thinking about this?
If you want a guarantee, buy a refrigerator!
If you want a guarantee, buy a refrigerator!
If you want a guarantee, buy a refrigerator!
The concept of purpose has been having quite a moment – from books heralding its importance to claims that it holds the key to the hearts and minds of Gen Z workers to claims from consultants that we can “unleash the power of organizational purpose to transform productivity and profitability.” But how exactly should we be thinking about this?