It worked great, until it didn’t: The surprising, but perhaps foreseeable, shutdown of Drinkworks
thoughtsparks.substack.com
Two companies needed a new growth vector. One was great at branding alcoholic beverages. The other was great at making home appliances that customers could use to create self-serve beverages. A match made in heaven! Or maybe not… When companies make a product that has more to do with their own needs than with solving a real customer problem, the results are seldom pretty. One of the latest casualties?
It worked great, until it didn’t: The surprising, but perhaps foreseeable, shutdown of Drinkworks
It worked great, until it didn’t: The…
It worked great, until it didn’t: The surprising, but perhaps foreseeable, shutdown of Drinkworks
Two companies needed a new growth vector. One was great at branding alcoholic beverages. The other was great at making home appliances that customers could use to create self-serve beverages. A match made in heaven! Or maybe not… When companies make a product that has more to do with their own needs than with solving a real customer problem, the results are seldom pretty. One of the latest casualties?