We see it all the time – strategies that are meant to align and energize people distract and confuse them instead. Creating a screening scorecard that anyone can use is a big help. The trouble with the term “strategy” is that it has so often come to mean anything important. So we have strategic procurement, strategic human resources, strategic you-name-it. Or strategies masquerade as goals in disguise. “Our strategy is to be the #1 or #2 operator in every market we serve”