The Principles of Learning from Prototypes: 5 Lessons
thoughtsparks.substack.com
Prototypes are a great way to get customer feedback about elements of your proposed innovation before you have to invest a ton of resources in them. But there is a bit of science to how you draw the lessons a prototype can teach you. Prototyping is an integral part of the design thinking process. Mocking up a web page, making models, giving customers something that helps them understand what you are trying to accomplish and the like are invaluable as part of a smart innovation program. After all, if you can prove that an idea won’t work when you’ve spent $100 to create a prototype, it’s a lot less painful to go in a different direction than when you’ve spent a million! And don’t fall into the trap of thinking that just because funds are plentiful
The Principles of Learning from Prototypes: 5 Lessons
The Principles of Learning from Prototypes: 5…
The Principles of Learning from Prototypes: 5 Lessons
Prototypes are a great way to get customer feedback about elements of your proposed innovation before you have to invest a ton of resources in them. But there is a bit of science to how you draw the lessons a prototype can teach you. Prototyping is an integral part of the design thinking process. Mocking up a web page, making models, giving customers something that helps them understand what you are trying to accomplish and the like are invaluable as part of a smart innovation program. After all, if you can prove that an idea won’t work when you’ve spent $100 to create a prototype, it’s a lot less painful to go in a different direction than when you’ve spent a million! And don’t fall into the trap of thinking that just because funds are plentiful