Using behavioral insights to better segment customers
thoughtsparks.substack.com
This week, we’re launching a new guidebook series at Valize, designed to share core ideas about strategy today in a convenient online format for using with your team or on your own. The first one has to do with customer behavior and the all-important understanding of how traditional segmentation lets us down. Here’s a little taste.
Using behavioral insights to better segment customers
Using behavioral insights to better segment…
Using behavioral insights to better segment customers
This week, we’re launching a new guidebook series at Valize, designed to share core ideas about strategy today in a convenient online format for using with your team or on your own. The first one has to do with customer behavior and the all-important understanding of how traditional segmentation lets us down. Here’s a little taste.