Every bubble produces its own poster children. One of the more astonishing is WeWork – a company that promised to defy the gravity of conventional real estate transactions by leasing long-term and renting short-term. At one point, it was valued at $47 billion – now it is warning that it may no longer be considered a “going concern.” How did we get here?
Your statement "there didn’t seem to be any real customer need" should remind new business leaders that "need" is like gravity. Invisible, but it's very real.
We never seem to learn – bubbles bursting, WeWork edition
Rita, another interesting story and lesson.
Your statement "there didn’t seem to be any real customer need" should remind new business leaders that "need" is like gravity. Invisible, but it's very real.
Cheers,
Bill