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Nicolas Murat's avatar

It indeed seems like a strategic mistake.

DKS had a clear business model, but now it’s introduced another dependent on a weak mall segment. Plus DKS probably would’ve taken share from FL over time anyway, so why pay a premium for it?

DKS, with no sales outside the US, also has no expertise managing an expansive international retail network.

Generally spells trouble.

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Jurgen Appelo's avatar

One word: ego.

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Rita McGrath's avatar

Ouch!

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