Introducing a new offering into an unripe ecosystem will doom your new venture. Instead, find a mini-ecosystem in which you can build a solution that works and use it as a steppingstone to reach your strategic goals. In this reprint of an article from the original Thinkers50 com…
It’s almost a meme among HR professionals – wanting a “seat at the table” while often being relegated to routine problem solving and dealing with the m…
Developing a positioning statement is often done as a fill-in-the-blank “Mad Libs” exercise. The power of insightful positioning, however, goes right t…
We’re running out of time for 2021 – Four ideas you can use on the brink of Q4
Prototypes are a great way to get customer feedback about elements of your proposed innovation before you have to invest a ton of resources in them. Bu…
This article was co-developed with Alex van Putten, Partner at Cameron and Associates, and draws from our 2017 article “How to Set More Realistic Growt…
Talking about digital transformation has a way of freaking people out. They then do the exact wrong thing, which is to throw money and effort at anyone…
Most new product launches fail. One big, and unnecessary reason is focusing too much on the product or service offering and not focusing enough on how …
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