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My area isn’t geopolitics. I’ve been hesitating to opine about the horrible situation in Ukraine. It took a lot of people by surprise because Russia’s…
Rita McGrath
7
The word “strategy” has come to mean anything in an organization that is important. But great strategies drive real purpose and decision-making. Define…
Rita McGrath
4
When your business model depends on profiting from your users’ ignorance, eventually the gig will be up. So it seems to be for Facebook, or Meta, which…
Rita McGrath
5
Asking what your digital strategy is today is a lot like asking what your electricity strategy was at the turn of the last century. Seems absurd. Yet…
Rita McGrath
6
OK, we have finally realized that innovation and transformation are not optional for the long run well-being of a large enterprise. But that is a far…
Rita McGrath
7
Two companies needed a new growth vector. One was great at branding alcoholic beverages. The other was great at making home appliances that customers…
Rita McGrath
4
The article “Discovery Driven Planning” was published in 1995. The book-length treatment came out in 2009. And yet, we’re only now catching up to what…
Rita McGrath
1
It’s always astonishing in hindsight, looking at a business that got itself into deep, dark, trouble, how many warning signs there were. ‘Tis the…
Rita McGrath
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Developing a positioning statement is often done as a fill-in-the-blank “Mad Libs” exercise. The power of insightful positioning, however, goes right to…
Rita McGrath
7
All too often, when we think about dealing with politics at work, it conjures up toxic and negative feelings. But if you want to make big ambitious…
Rita McGrath
6
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Offices are much maligned, much beloved and at the center of a new(ish) tussle between people who hire people and people who take those jobs. A cottage…
Rita McGrath
4
Imposter syndrome – that sneaking feeling that you are not worthy – can be crippling. It is especially problematic for people who are not in the…
Rita McGrath
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